Happy Crass Commercialism Day!

So you have a product, and you want sales to increase. What do you do? Well you could just advertise, but it would be so much more profitable to create an entire holiday around your product. Thus is born Pepero Day.

If you don't know, Pepero is just chocolate covered pretzel stick. They are pretty good as far as chocolate covered pretzel sticks go. Whether or not the Pepero company actually came up with the idea for the holiday, I really don't know. But the idea is this- November 11th when written as numbers is of course 11 - 11. It doesn't take much of an imagination to see that with several thin pretzel sticks and a steady hand, you could write the date. What better reason than to create a holiday.

So what do you do on Pepero Day? Well, basically, it is just like Valentine's day, but instead of candy, roses, cards, jewelry, or chocolate, you give your friends and loved ones Pepero. How convenient.

OK, I admit it. I have given Pepero, and I have even been given Pepero. Of course I am just doing it to take part in the whole Korean cultural thing. That and for the chocolate, of course.

Hmm, this must be an old box, the price these days is 500 Won.


Let me leave you with one more bit of Pepero fun. This is just a bit of Flash animation that the Pepero company spreads around the web. Yeah, it can be pretty annoying. But then much of the Korean portion of the Internet is flooded with Flash ads. It is a good thing Korea has the highest broadband saturation in the world, otherwise no one would be able to see the advertisements.

I have enough money to last me a lifetime, unless I buy something.
- Jackie Mason